14.5% lift in businesses understanding Clover had a product for them
Business Opportunity: We released a new product, Clover Hospitality, which addressed the needs of the upper market restaurant segment – restaurants who made over $1M in GPV annually.
Marketing Challenge: Clover is known in the restaurant industry as a product for lower market – food trucks & QSR. We needed to show that now, there's a clover for every restaurant. Being additive in our approach.
How we overcame that: We worked with 4 diverse restaurant merchants who use Clover to tell their story – to show that while their day to days and needs may look different, they all have the same mission & passion which is to serve hospitable experiences to their communities. And Clover can help them do that.
My role: I concepted the content with the video team, cast the 4 merchants, owned the relationship with the merchants, and spearheaded the promotional plan.
