Business Opportunity: We had the opportunity to partner with The James Beard Foundation as their official technology partner to increase awareness of the Bentobox brand and align ourselves closely with the hospitality industry.

Marketing Challenge: Create compelling opportunities to help support the hospitality industry, in partnership with JBF

How we overcame that: We created free-to-attend panels that gave members of the hospitality industry an opportunity to speak on a panel, network, and learn more about the opportunities they have in this industry.

My role: I owned the relationship with JBF and concepted and executed all programming.